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Lighting that provides just the right atmosphere for BMW


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  • Lamp efficacy

    Lamp efficacy

    Ensuring the lamp efficiently converts electricity into light (lm/W).

  • Ballast classification

    Ballast classification

    Controlling the electricity supply to the lamp (Energy Efficiency Index).

  • Luminaire distribution

    Luminaire distribution

    Controlling light emission using optics which bend and shape the light to the correct location.

  • System efficacy

    System efficacy

    Combining optical and thermal control within the luminaire (luminaire lm/W).

  • Presence/absence detection

    Presence/absence detection

    Providing lighting only when it’s needed.

  • Daylight detection

    Daylight detection

    Reducing waste light during daylight hours.

  • Constant illuminance

    Constant illuminance

    Producing the correct lighting levels for the duration of the maintenance period.

  • Task-scene setting

    Task-scene setting

    Allowing the user to set scenes and adapt the lighting to different tasks.

  • Timed off

    Timed off

    Automatic cut-off to turn all lights off during unoccupied hours.

  • Task lighting

    Task lighting

    Lighting task areas with the correct amount of light.

  • Zoning of lighting

    Zoning of lighting

    Zoning lighting in accordance to occupancy patterns or window location.

  • Maintenance schedule

    Maintenance schedule

    Tailoring maintenance schedules in accordance to product age, performance and environment.

  • Waste light

    Waste light

    Eliminating waste light which does not hit the intended target.

  • Reflectance


    Taking advantage of light which is reflected from the surface within the space.

  • Visible smart metering

    Visible smart metering

    Enabling results of actions to be quickly seen as increased or decreased energy use to encourage responsible energy consumption.

The challenge

This brand new BMW showroom outside Bratislava required a lighting solution to match the prestige of the brand.

The solution

The unique concept put forward by Thorn and Zumtobel won the tender among the other lighting solutions offered to the owner.

Thorn’s Beta Office fittings were specified in a 3000K colour temperature to provide a pleasant and relaxed atmosphere in the relaxation zone and in areas where car purchases are discussed and signed.

Workshops and storage rooms are equipped with Thorn’s water-resistant Aquaforce II linear luminaire, which is robust, efficient and IP65-rated.

The showroom also uses Tecton, Panos, Slotlight Infinity and Scuba fittings from Zumtobel, and the Litecom control system to dim lighting in response to daylight, and create special scenes for shows and events.

The result

The result is a showroom that exudes sophistication, with a unique and distinctive look and feel.